Hasbro says that even with a sale of these particular TV and film pieces, it will “maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.” Put simply, Hasbro wants to sell the parts of eOne that produces “The Woman King,” “Yellowjackets,” “The Rookie,” and “Naked & Afraid,” but keep the Transformers and Peppa Pig stuff. As a matter of fact, Hasbro plans to “significantly increase” its investment in its key brands, which also include Dungeons & Dragons, Magic: The Gathering, My Little Pony, Power Rangers, Play-Doh, Monopoly, and Clue. This sale could fund exactly that initiative. It could also help make Hasbro’s very ambitious goal of growing profitability by 50 percent over the next three years.
“Following our recent Investor Day where we introduced our new branded entertainment strategy, Blueprint 2.0, we received inbound interest from several parties for the part of the eOne television and film business that while valuable is not core to our go-forward strategy. This interest informed our decision to explore a sale process,” Chris Cocks, Hasbro’s CEO, explained in a statement. “The acquisition of eOne delivered fantastic talent, top tier production and deal making capability and beloved brands with strong toyetic potential including Peppa Pig. We will retain these terrific capabilities while exploring the best way to maximize the value of the eOne TV & Film Business for the benefit of our shareholders. “As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts, and blockbuster films,” he continued. “We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment.”
Hasbro already sold off eOne’s music business for $385 million in June 2021. Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
